{"id":5480,"date":"2021-07-29T06:07:42","date_gmt":"2021-07-29T06:07:42","guid":{"rendered":"https:\/\/www.iidl.in\/?p=5480"},"modified":"2021-08-23T11:17:29","modified_gmt":"2021-08-23T11:17:29","slug":"what-is-digital-marketing-a-simple-guide-for-e-commerce","status":"publish","type":"post","link":"https:\/\/www.iidl.in\/backup\/what-is-digital-marketing-a-simple-guide-for-e-commerce\/","title":{"rendered":"What Is Digital Marketing? A Simple Guide for E-Commerce?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"672\" height=\"354\" src=\"https:\/\/www.iidl.in\/backup\/wp-content\/uploads\/2021\/08\/What-Is-Digital-Marketing-A-Simple-Guide-for-E-Commerce-Main.jpg\" alt=\"\" class=\"wp-image-5749\" srcset=\"https:\/\/www.iidl.in\/backup\/wp-content\/uploads\/2021\/08\/What-Is-Digital-Marketing-A-Simple-Guide-for-E-Commerce-Main.jpg 672w, https:\/\/www.iidl.in\/backup\/wp-content\/uploads\/2021\/08\/What-Is-Digital-Marketing-A-Simple-Guide-for-E-Commerce-Main-300x158.jpg 300w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/figure>\n\n\n\n<p>Digital marketing at a high level refers to advertisement delivery through digital channels such as search engines, social media, websites, and other platforms. Digital marketing is a method by which companies promote their goods, services, and brands. Consumers mainly rely upon digital media to search for goods and products.<\/p>\n\n\n\n<p>Digital marketing in modern days is a large groups of channels on which marketers just onboard their brands. Online advertising is much more complex than the channel alone. From a general point of view, marketing is a process of identifying and completing a customer&#8217;s needs.<\/p>\n\n\n\n<p>The traditional marketing cycle involves market orientation analysis, the environment of business, and product mix. Although marketing has a deep root in business history, digital marketing is still a new concept for now. With the explosion of digital technologies, many businesses have started to experiment with new marketing tactics.<\/p>\n\n\n\n<p>Coming to the present digital marketing is as important as traditional marketing methods. The division between <strong><a href=\"https:\/\/www.iidl.in\/backup\/digital-marketing-vs-traditional-marketing-which-one-is-more-effective-2021\/\"><span class=\"has-inline-color has-vivid-purple-color\">digital marketing and traditional marketing<\/span><\/a><\/strong> is destined to grow more expansive over time, as many business firms are shifting their focus from traditional marketing to digital marketing.<\/p>\n\n\n<div class=\"content_accordian_main\">\r\n\t\r\n\t<h2>Contents <button class=\"content_accordian\" type=\"button\"><span><\/span><span><\/span><span><\/span><\/button><\/h2>\r\n\t\r\n\t<div class=\"accordian_content_inner\">\r\n\t\r\n\t\t<p><a href=\"#basics\">What are digital marketing basics?<\/a><\/p>\n<p><a href=\"#channel\">What is a digital marketing channel?<\/a><\/p>\n<ul>\n<li><a href=\"#seo\">Search engine optimization (SEO):-<\/a><\/li>\n<li><a href=\"#ppc\">Pay per click(PPC):-<\/a><\/li>\n<li><a href=\"#email\">Email marketing:-<\/a><\/li>\n<li><a href=\"#socialmedia\">Social media marketing:-<\/a><\/li>\n<li><a href=\"#network\">Network marketing:-<\/a><\/li>\n<li><a href=\"#affiliate\">Affiliate marketing:-<\/a><\/li>\n<li><a href=\"#contentmarketing\">Content marketing:-<\/a><\/li>\n<\/ul>\n<p><a href=\"#wrapping\">Wrapping up<\/a><\/p>\n<p>&nbsp;<\/p>\n\t\r\n\t<\/div>\r\n\t\r\n\t\r\n<\/div>\r\n\r\n<script>\r\njQuery(document).ready(function(){\r\n \r\n\tjQuery(document).on('click','.content_accordian',function(){\r\n\t\tjQuery(\".accordian_content_inner\").slideToggle();\r\n\t});\r\n \r\n});\r\n<\/script>\n\n<div class=\"page-scroll\" id=\"basics\">\r\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-digital-marketing-basics\"><strong><u>What are digital marketing basics?<\/u><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"672\" height=\"354\" src=\"https:\/\/www.iidl.in\/backup\/wp-content\/uploads\/2021\/08\/What-is-a-digital-marketing-basics-1.jpg\" alt=\"\" class=\"wp-image-5753\" srcset=\"https:\/\/www.iidl.in\/backup\/wp-content\/uploads\/2021\/08\/What-is-a-digital-marketing-basics-1.jpg 672w, https:\/\/www.iidl.in\/backup\/wp-content\/uploads\/2021\/08\/What-is-a-digital-marketing-basics-1-300x158.jpg 300w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/figure>\n\n\n\n<p><strong>What is digital marketing&nbsp;<\/strong>is and what are its basic? So, it can be referred to as any marketing method which is done using electronic devices. In the field of digital marketing, a business forum might grasp websites, search engines, and many more fields.<\/p>\n\n\n\n<p>Unlike traditional marketing, which is referred to as static and one-way marketing, digital marketing has a dynamic process and enables two-way marketing. <a href=\"https:\/\/www.iidl.in\/backup\/difference-between-digital-marketing-and-social-media\/\"><span class=\"has-inline-color has-vivid-purple-color\">Digital marketing takes advantage of social media platforms or channels<\/span><\/a> by promoting business products and services on them. <\/p>\n\n\n\n<p>In this way, business forums ensure that the products reach the customers by targeting them on which site they spend most of the time.<\/p>\n\n\n<div class=\"page-scroll\" id=\"channel\">\r\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-digital-marketing-channel\"><strong><u>What is a digital marketing channel?<\/u><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"672\" height=\"354\" src=\"https:\/\/www.iidl.in\/backup\/wp-content\/uploads\/2021\/08\/What-is-a-digital-marketing-channel.jpg\" alt=\"\" class=\"wp-image-5752\" srcset=\"https:\/\/www.iidl.in\/backup\/wp-content\/uploads\/2021\/08\/What-is-a-digital-marketing-channel.jpg 672w, https:\/\/www.iidl.in\/backup\/wp-content\/uploads\/2021\/08\/What-is-a-digital-marketing-channel-300x158.jpg 300w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/figure>\n\n\n\n<p>There are 5 billion active Internet users globally, which provide an attractive opportunity for brands to move their ad campaign online. However, it is getting difficult for brands to attract the attention of the customers towards their products. <\/p>\n\n\n\n<p>So, they need to optimize their online strategy for getting a better result. There are many&nbsp;<strong>digital marketing channels<\/strong>&nbsp;on which brands can promote their products. Some of them are mentioned below and show how it works.<\/p>\n\n\n<div class=\"page-scroll\" id=\"seo\">\r\n<\/div>\n\n\n<ul class=\"wp-block-list\"><li><strong><u>Search engine optimization (SEO):-<\/u><\/strong><\/li><\/ul>\n\n\n\n<p>As the name suggests, it makes your website page higher on search engines like <a href=\"https:\/\/www.quora.com\/What-does-Google-s-FAQ-Schema-update-mean-for-your-SEO-strategy\/answer\/Asfar-Coworkz?prompt_topic_bio=1\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Google<\/a>, Bing, etc. Boosting the SCO of your page increases the visibility and increases its traffic and other activities.<\/p>\n\n\n<div class=\"page-scroll\" id=\"ppc\">\r\n<\/div>\n\n\n<ul class=\"wp-block-list\"><li><strong><u>Pay per click(PPC):-<\/u><\/strong><strong><\/strong><\/li><\/ul>\n\n\n\n<p>This is proof to be one of the best digital marketing channels if appropriately used. Its goal is to turn normal users into engaged prospects and convert them into buyers or consumers. For example, when you are searching upon a website, there are several ads pop on your screen.<\/p>\n\n\n\n<p>So if anybody clicks on that ad, he will be directed to your page where he will spend some time searching, and it may also happen that he could buy something from your site. Most of the time, these online promotions are based upon clients&#8217; search activities and interests.<\/p>\n\n\n<div class=\"page-scroll\" id=\"email\">\r\n<\/div>\n\n\n<ul class=\"wp-block-list\"><li><strong><u>Email marketing:-<\/u><\/strong><strong><\/strong><\/li><\/ul>\n\n\n\n<p>This is the most personal way of digital marketing. You can mail your products personally to someone or a group of people, out of which it is probably possible that some of them open the email and buy your products.<\/p>\n\n\n\n<p>This kind of marketing generally creates trust within the client\u2019s mind as he sees that the person delivering the mail has his ID, and they think it would not be a wrong product. <\/p>\n\n\n\n<p>But make sure that your mail does not end up in the spam bin. So carefully design your mail and make sure not to disregard spam laws.<\/p>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" id=\"h-also-read-this-digital-marketing-course-in-jankapuri\"><span class=\"has-inline-color has-vivid-red-color\">Also Read this \u2013<\/span>&nbsp;<a href=\"https:\/\/www.iidl.in\/backup\/digital-marketing-course-in-janakpuri\/\"><span class=\"has-inline-color has-vivid-purple-color\">Digital Marketing course in Jankapuri<\/span><\/a><\/h4>\n\n\n<div class=\"page-scroll\" id=\"socialmedia\">\r\n<\/div>\n\n\n<ul class=\"wp-block-list\"><li><strong><u>Social media marketing:-<\/u><\/strong><strong><\/strong><\/li><\/ul>\n\n\n\n<p>In the present day, these are the most powerful&nbsp;<strong>digital marketing channels.&nbsp;<\/strong>Platforms like Facebook, Twitter, and Instagram provide two-way communication. <\/p>\n\n\n\n<p>Many users spend the majority time on these platforms. So, brands should not miss the opportunity to miss this opportunity to grab the attention of their customers.<\/p>\n\n\n\n<p>Users see promoted ads based upon their profile interest, and social media platforms have made it possible for organizations to connect to their clients more efficiently.<\/p>\n\n\n<div class=\"page-scroll\" id=\"network\">\r\n<\/div>\n\n\n<ul class=\"wp-block-list\"><li><strong><u>Network marketing:-<\/u><\/strong><strong><\/strong><\/li><\/ul>\n\n\n\n<p>Network marketing is a branch of the <strong><a href=\"https:\/\/www.iidl.in\/backup\/social-media-training-in-delhi\/\"><span class=\"has-inline-color has-vivid-purple-color\">social media marketing<\/span><\/a><\/strong> that uses the associations and groups present all over the internet. It is all about identifying a group of professionals like social media influencers who can promote your goods and sell them for you to their followers. <\/p>\n\n\n\n<p>You have to find a group and assemble them correctly, and your brand may become the following social media sensation.<\/p>\n\n\n<div class=\"page-scroll\" id=\"affiliate\">\r\n<\/div>\n\n\n<ul class=\"wp-block-list\"><li><strong><u>Affiliate marketing:-<\/u><\/strong><strong><\/strong><\/li><\/ul>\n\n\n\n<p>In this way of marketing, an online seller can ask other sellers to sell their products and services. Here one business forum can attach another\u2019s product as an add-on to their main product. <\/p>\n\n\n\n<p>The prerequisites and guidelines may vary from seller to seller, making affiliate marketing similar to a commissioned sales job.<\/p>\n\n\n<div class=\"page-scroll\" id=\"contentmarketing\">\r\n<\/div>\n\n\n<ul class=\"wp-block-list\"><li><strong><u>Content marketing:-<\/u><\/strong><strong><\/strong><\/li><\/ul>\n\n\n\n<p>This is all about aligning your content with your online advertising campaign to receive all the key goals. Content marketing includes sharing, discussion, lead, and sales.<\/p>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" id=\"h-also-read-this-digital-marketing-course-in-west-delhi\"><span class=\"has-inline-color has-vivid-red-color\">Also Read this \u2013<\/span>&nbsp;<a href=\"https:\/\/www.iidl.in\/backup\/digital-marketing-course-in-west-delhi\/\"><span class=\"has-inline-color has-vivid-purple-color\">Digital Marketing Course in West Delhi<\/span><\/a><\/h4>\n\n\n<div class=\"page-scroll\" id=\"wrapping\">\r\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-wrapping-up\"><strong><u>Wrapping up<\/u><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"354\" src=\"https:\/\/www.iidl.in\/backup\/wp-content\/uploads\/2021\/08\/Wrapping-up.jpg\" alt=\"\" class=\"wp-image-5758\" srcset=\"https:\/\/www.iidl.in\/backup\/wp-content\/uploads\/2021\/08\/Wrapping-up.jpg 672w, https:\/\/www.iidl.in\/backup\/wp-content\/uploads\/2021\/08\/Wrapping-up-300x158.jpg 300w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/figure>\n\n\n\n<p>&nbsp;There are constant changes in digital media, and online marketing is also evolving with it. If you want to survive in this dynamic changing environment, you should register for a full-time Digital marketing program. <\/p>\n\n\n\n<p>Being aware of digital marketing channels and using them to your advantage will help you stay relevant. With a properly designed online campaign, you can get great rewards for your business forum.<\/p>\n\n\n\n<p>In this digital world, digital marketing is the new way of marketing your products and providing information to new customers using online social media platforms like Facebook, Twitter, Instagram, Snapchat, etc. <\/p>\n\n\n\n<p>If appropriately done, digital marketing can make your business flourish in no time as it helps you target customers better.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;5480&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing at a high level refers to advertisement delivery through digital channels such as search engines, social media, websites, and other platforms. Digital marketing is a method by which companies promote their goods, services, and brands. Consumers mainly rely upon digital media to search for goods and products. Digital &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.iidl.in\/backup\/what-is-digital-marketing-a-simple-guide-for-e-commerce\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &#8220;What Is Digital Marketing? A Simple Guide for E-Commerce?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":5749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[324,325],"class_list":["post-5480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing-channels","tag-what-digital-marketing"],"_links":{"self":[{"href":"https:\/\/www.iidl.in\/backup\/wp-json\/wp\/v2\/posts\/5480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iidl.in\/backup\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iidl.in\/backup\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iidl.in\/backup\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iidl.in\/backup\/wp-json\/wp\/v2\/comments?post=5480"}],"version-history":[{"count":5,"href":"https:\/\/www.iidl.in\/backup\/wp-json\/wp\/v2\/posts\/5480\/revisions"}],"predecessor-version":[{"id":5978,"href":"https:\/\/www.iidl.in\/backup\/wp-json\/wp\/v2\/posts\/5480\/revisions\/5978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iidl.in\/backup\/wp-json\/wp\/v2\/media\/5749"}],"wp:attachment":[{"href":"https:\/\/www.iidl.in\/backup\/wp-json\/wp\/v2\/media?parent=5480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iidl.in\/backup\/wp-json\/wp\/v2\/categories?post=5480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iidl.in\/backup\/wp-json\/wp\/v2\/tags?post=5480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}