The 16 Best Digital Marketing Tools of 2023

While digital marketing tools only help you execute the right strategy, the right technology stack can really help you chase after the competition. That’s why here we introduced 16 best digital marketing tools of 2023 for marketers to improve their business growth.

Some of the tools are basic – things like email marketing, web forms, analytics, and CRM in the digital marketing industry. However, other tools are more specialized, including keyword tracking tools or design tools.

These tools are famous world-wide and can give you an edge in the competition

For those organizations who want to stand out in the long run of competition, these tools can be quite helpful.

1. Sprout Social

Sprout Social is the ultimate control center for any business looking to turn their social presence into tangible results. As a social media management platform, Sprout helps companies organize their content and asset calendars in one place.

2. Loomly

Loomly’s “Brand Success Platform” is the ideal tool for smaller social teams looking to organize content and collaborate. Integrated calendars, deadlines, and workflows turn content into planning and brainstorming.

3. Audiense

Time after time we’ve talked about the importance of social listening in identifying trends and leads. Tools like Audiense take listening to the next level by helping companies identify and segment their social media audiences.

This makes it easier to run laser-targeted advertising campaigns as well as dig deeper into your individual customers.

4. SendGrid

SendGrid offers a variety of email marketing services, many of which are very friendly to email beginners and veterans alike. For example, the platform offers flexible design options through visual editing, drag & drop, coding or a combination of both.

SendGrid also includes in-depth performance and performance analysis that shows marketers which messages are working and which needs are working.

5. lemlist

Lemlist is unique among our email marketing tools because the platform is primarily focused on availability. Lemlist emphasizes the best times to send your message (and how often) on behalf of more opens and clicks, and is great for optimizing existing campaigns. Instead of guessing your marketing efforts, Lemlist can open your eyes to warm up your list.

6. Moosend

Moosend is one of our most user-friendly and accessible tools in the digital marketing industry, a very stable email solution for those just starting to build their lists.

Codeless campaigns, simple automation and easy-to-read reports are integrated into the platform. Paying users can also take advantage of landing page features including mobile pop-ups and countdown timers.

7. Ahrefs

Ahrefs is the gold standard when it comes to brainstorming keyword ideas and ranking opportunities. Platform Explorer lets you check the best organic keywords for each URL while also calculating how much traffic your competitors are getting for a given search term

8. Clearscope

If you want to take advantage of keyword opportunities and optimize existing content. Clearscope is coming. Very useful for content writing, the platform has a detailed editor that recommends keywords, titles and readability to help you write (or rewrite) high-ranking and balanced blog posts.

9. SEMrush

Another important SEO tool, SEMrush, allows you to track the position of your priority keywords and explore new terms that you can qualify for in the same way. Breaking down the tool by keyword, difficulty level, and variety of tools is great for brainstorming content ideas and identifying search intent.

10. Unbounce

Unbounce is an excellent tool for quickly creating, modifying and publishing new landing pages for testing. Built-in A/B testing and variance analysis can instantly answer which creative, commands, and additional elements are working (and which aren’t) on the page variants achieve the best results.

11. Optimizely

With an emphasis on landing page experimentation, Optimizely incorporates tools to visually create and target your audience to quickly test different segments of your target audience.

Having a no-code platform that allows you to test major and minor changes to your pages and optimize your website’s performance shouldn’t be a big job.

12. Hotjar

The Hotjar platform provides a real-time visual recording of the actions and behavior of your visitors on the website. Via a heatmap that tells you where people are clicking (or not). Synced with your visitors’ latest travel videos, you can really see at a glance what needs to change.

13. Clearbit

With over 100 sources, including Salesforce and additional marketing platform data, Clearbit creates up-to-date profiles of your customers to make your contact efforts smoother

14. Datanyze

Like Clearbit, Datanyze also discloses important contact information for your local customers to supplement your digital Rolodex. The platform also works well for LinkedIn search and social data extraction for decision makers

15. OptiMonk

The OptiMonk platform enables businesses to grab customers’ attention and prevent them from jumping through custom pop-ups. With an emphasis on capturing news and exit intent, behavior-based platform targeting means that pop-ups shouldn’t be destructive.

16. Typeform

Typeform is an elegant tool for dealers who want to create attractive minimalist shapes. Unlike more traditional pop-ups, Typeform forms are really stylish and don’t feel like an ad at all.

The simple platform editor and embeds are nice added bonuses, as is the ability to create interactive tests and forms.

Also Read this – Top 3 tips to improve local SEO – Search Marketing

Conclusion

With the right tools, you can streamline your marketing campaigns while automating some tasks. Turn advertising can help you reach thousands in mere seconds. Don’t worry about trial and error to find out what’s right for your business and budget.

Once you have sorted out your tools in digital marketing industry, you can move your campaigns with confidence and, in the same way, keep a better pulse on your marketing efforts.

FAQ